Week 10: Technical Activity – Final Blog Review

So, I am now officially at the point of my blog where all there is left to do is spend the next week or so refining my posts and checking for technical errors.

I have just done a solid once over with the ‘Blog Writing Checklist’ as a guide and picked up on a few silly errors in my writing (Ames 2015).

While I didn’t find any of the questions difficult from the checklist, I do know that when I have had a lot of exposure to my writing, I can easily miss technical errors. From here on out it really will be just a matter of reading over posts, again and again, to the point where I am happy with them before the submission date.

I will also be spending a significant amount of time between now and the 25th commenting and reviewing others blogs. While I have made a really good attempt at interacting with peers about their blogs throughout the semester, I know how helpful it is to have people review your work!

That’s all from me for now!


Ames, K 2015, Week 10 – Blog Checklist, course notes, COMM11007: Media Writing, CQUniversity e-courses, http://moodle.cqu.edu.au

Week 10: Technical Activity – Final Blog Review

Week 10: Inquiry Activity – The Visual Consumer (ASOS)

For this week’s inquiry activity we were to consider ourselves as visual consumers of a website/brochure/magazine. I chose to review and the ASOS fashion website in relation to this week’s study guide.



The study guide, supported by further research, suggests that the most effective logos are those that have a simple message and a simple design. In the case of ASOS, this is most certainly the case.

The logo has been clearly designed with simplicity in mind, using only the two contrasting colours of black and white, in what could be described as a ‘cursive’ or ‘decorative’ font. While the use of text will be discussed later in this blog post, the sheer size and boldness of the lettering in the logo make the use of this font acceptable as a logo typeface (Ames 2015; Clancy & Krieg 2009). Additionally, Janiszewski (2001) suggests that logos are most successful when they appear timeless in design. In this case, the logo is both easily recognisable and effective in its message in advertising ASOS as a place to ‘discover fashion online’.

Colour/White Space/Balance

Smith (2015) is one of the most important features in successful marketing and advertising. Colour on the ASOS website, is used in a number of ways to both aid the visual presentation of the items and available, and also to present a distinct stylistic tone throughout the website. While the use of colour is largely limited to the use of black and white (specifically in the creation of white-space) pops of colour are used throughout the website to draw the views eye to key points of interest and to create visual balance.

On this home page we can see deliberate attempts to draw the reader’s eye to the ‘mint green’ section of the top of the website (which is advertising the current sale) and also pops of blue colour to the bottom right (linking users to both the women’s and men’s clothing sections). Moreover, the predominant use of black and white colour, also allows the image of the models to ‘pop’ highlighting their clothing. Seonsu and Barnes (1989) argues that colour is one of the most critical elements of successful advertising websites, particularly in the fashion industry.


The study guide suggests that fonts are crucial in not only setting the context of written work, but also in the delivery and receiving of messages (Ames 2015). In the case of the ASOS website, all three examples of font types (Serif fonts, Sans Serif fonts and cursive fonts) are used throughout the website.

For instance, the website primarily uses ‘cursive’ fonts to highlight key messages. Almost always displayed in larger type sizes, these examples conform the standards outlined through-out the study guide.

Alternatively, Sans Serif fonts are used throughout the website, primarily in the descriptions of items for purchase. Where this type face can be used for ‘headlines’, it may also be appropriately used as ‘caption’ text – as seen within the image below (Ames 2015). This again, conforms the expectations highlighted throughout the study guide.

Finally, the use of Serif fonts are used throughout the website to display important points of interest, in an easy to read font. The primary example of this may be seen on the homepage, where the site’s key navigational links are written in Times New Roman.


As a clothing website, there are many examples of photos of items on sale. Each of these images are thoughtfully labelled, complimentary the imagery used. The only other real graphics on the website are promotional images of models wearing clothes from the website – which again, reinforces the messages and intent of ASOS.



Ames, K 2015, Week 10 – Impact of Design and Structure, COMM11007: Media Writing, CQUniversity e-courses, http://moodle.cqu.edu.au

ASOS n.d., ASOS – Home Page, viewed 16 September 2015, http://www.asos.com/au/?hrd=1

Birkner, C 2015, ‘What’s your type?’ Marketing News, vol. 49, no. 7, pp. 10-11.

Clancy, K, & Krieg, P 2009, ‘Five marketing tips’, Sales & Service Excellence, vol. 9, no. 1, p. 6.

Janiszewski, C 2001, ‘Effects of brand logo complexity, repetition, and spacing on processing fluency and judgment’, Journal of Consumer Research, vol. 28, no. 1, pp. 18-32.

Seonsu, L, & Barnes, J 1989, ‘Using color preferences in magazine advertising’, Journal of Advertising Research, vol. 29, no. 6, pp. 25-30.

Smith, J 2015, ‘It’s a color-coded world’, Marketing Insights, vol. 27, no. 3, pp. 18-19.

Week 10: Inquiry Activity – The Visual Consumer (ASOS)

Week 10: Practical Activity – Reviewing My Blog

Blog Review Questions

Is the layout clean and easy to read?

Yes. I deliberately chose a minimalist format for my blog, so that attention is drawn directly to blog posts without distraction. A minimalist approach to presentation ensures that the focus remains on the messages of writing; in this case my posts and their content (Gerd 2015).

Have you used headings in a way that attracts attention to key points?

Yes. Campbell (2006) suggests that as today’s world is becoming more and more visual, students must learn to adequately integrate a visual aspects in their writing. With this in mind, I have used headings thoughtfully throughout my blog to highlight key discussion areas; a fundamental feature of effective writing presentation (McCarter & Whitby 2007). Whether it is in bold, italics or a separate section, I believed I have used headings purposefully to facilitate the reading of my blog posts.

Is white space used appropriately?

Yes, I believe I have used white space appropriately. Where the study materials for this week on Moodle suggest that white space is important in drawing the reader’s attention, I have made sure that in each blog post that I have paid attention to my use of space, and the overall visual impact of writing sections and images (Ames 2015).

Have you completed all the tasks?

Yes, I have completed all the weekly tasks for the blog.

Have completed all blog requirements?

Yes. All of my posts are tagged and categorised based on their content.

Have you responded to all weekly requirements?

Yes I have.


Blog Assignment Reflection

What were your major challenges and how did you overcome these?

The major challenge I had with assignment is that it is very time intensive. While initially I thought that it would be fairly straight-forward, each week’s series of topics took a considerable amount of time to get right.

In order to overcome this, I took a proactive approach to my blog. I did not want to get close to the due date and freak out because I was behind. So consistently worked a week ahead (sometimes even two weeks ahead) to ensure that I was constantly up to date.

Was it too hard/too easy/about right?

I don’t think that there was anything too hard or too easy about the blog assignment task. I think your approach to the blog may have dictated whether or not this piece of assessment was difficult. I think that because I was so proactive in staying ahead with the weekly tasks, the blog was a fairly straight forward assessment for me.

Has it helped improve your writing?

I think this subject and the blog have improved my writing. I have come to appreciate the value of having shorter sentences and more concise writing style. Technically, I think I have become a sounder writer which will benefit me beyond just my university studies.


Ames, K 2015, Week 10 – Impact of Design and Structure, COMM11007: Media Writing, CQUniversity e-courses, http://moodle.cqu.edu.au

Campbell, N 2006, ‘Communicating visually: Incorporating document design in writing tasks’, Business Communication Quarterly, vol. 69, no. 4, pp. 399-403.

Gerd, B 2015, ‘Improve Your Writing Skills With Practice’, Public Relations Tactics, vol. 22, no. 2, p. 18.

McCarter, S & Whitby, N 2007, Writing skills, Macmillan, London, England.

Week 10: Practical Activity – Reviewing My Blog