Where consumers time is limited, it is more important than ever that writers of media content are able to extract and present the information that matters to their audience (Collis 2014).
Content curation is especially valuable in delivering meaningful messages to audiences (Coco & Torres 2013). Curation isn’t about creating new content, but rather bringing together and compiling the most relevant information for the audience in question. Meaningful curation is an essential skill of media writing, especially given the sheer amount of information and data available via the internet. Curation ensures that messages are representative of brands and tailored to the needs of the audience (Cisnero 2014).
Trip Advisor – Reviews and advice on hotels, resorts, flights, holiday rentals, travel packages, and more.
The information presented on this site is clear, direct and data driven (Trip Advisor 2015). The presentation of this information is deliberately curated this way to deliver to the audience succinct and purposeful reviews of hotels across the world.
The difference in presenting the information this way means that audiences, and readers of the website, are getting only essential information about the hotel.
Condé Nast Traveller – A lifestyle website, specifically focused on travel and destination.
The information presented on this website is descriptive and indulgent (Condé Nast Traveller 2015). In direct contrast to the Trip Advisor website, information curated on this site deliberately offers readers an immersive sense of what staying in these hotels would actually be like.
More than just pure factually driven reviews, this website brings the hotels to life through atmospheric descriptions. The appeal to readers is then a comprehensive review that goes beyond the basic details, presenting a deeper, enriched vision of what these hotels have to offer.
Information is more accessible than it has ever been before, and curation is the key in presenting meaningful, newsworthy messages (Cisnero 2014). It is fascinating to see these two websites be such polar-opposites in presentation, yet essentially provide the same thing. I shouldn’t be so surprised – as a consumer, I regularly seek out information based on my needs and what I know certain websites/media sites will give me. From a critical perspective I can’t help but appreciate the research and the writing skills it takes to bring so many elements together, specifically for a readership.
Cisnero, N 2014, ‘Beginners guide to content curation’, Hootsuite, viewed 4 September 2015, http://blog.hootsuite.com/beginners-guide-to-content-curation/
Coco, P & Torres, MG 2013, ‘Curation in writing: Using a “Building” and “Breaking” pedagogy to teach culture in the digital age’, Web Writing, viewed 4 September 2015, http://webwriting2013.trincoll.edu/crossing-boundaries/coco-torres-2013/
Collis, M 2014, ‘6 powerful tips to effective content curation’, The Huffington Post, viewed 4 September 2015, http://www.huffingtonpost.com/matthew-collis/6-powerful-tips-to-effect_b_5901856.html?ir=Australia
Condé Nast Traveller 2015, ‘Gold standard hotels 2015 – Best hotels in the world’, Condé Nast Traveller, viewed 4 September 2015, http://www.cntraveller.com/awards/the-gold-list/gold-standard-hotels-2015/viewall
Trip Advisor 2015, ‘Top 25 Hotels – World’, Trip Advisor Australia, viewed 4 September 2015, http://www.tripadvisor.com.au/TravelersChoice-Hotels-g1